What sets me apart?

With a background in consumer journey creation and then a decade a in UX, understanding and shaping rich experiences is second nature.

Digital experience spans more than just the journeys in front of us - I love connecting the dots and seeing the dependencies between UX, content, content design, SEO and media.

You have a duty of care to the person next to you. That means our customers, it means our colleagues, it means society as a whole. I believe with my whole heart that we should be inclusive as standard. Both in terms of web accessibility, and in how we build our communities in and out of work.

Design + finance aren’t always thought of as a match made in heaven. BUT I’ve spent years make friends with the commercial accumen needed to navigate financially drive orgs (because aren’t they all?). I use this to both demonstrate the value of design, and make sure our tea is contributing to shared business goals.

I was once told I was ‘too empathetic’. Well tough luck, empathy makes us human. Leading with empathy and modelling empathy gives me strength, and it helps me build teams who work well together, and who collaborate effectively by understanding their colleagues.